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Vote for The Sustainability Lens Game at Mass Innovation Nights
We are excited to share some wonderful news: The Sustainability Lens Game has been invited to present at Mass Innovation Nights at the Boston Museum of Science on Wednesday, April 15 at 7:00 PM . This is an exciting opportunity for us to bring the Sustainability Lens Game to a wider audience and share how interactive, engaging learning tools can inspire people to think differently about sustainability, innovation, and systems change. To be selected as one of the evening’s s

Dr. Tamara Stenn
Apr 11 min read


Innovating for Sustainable Growth: Looking Ahead to ICARMBT 2026 in Delhi
I am honored to be presenting at the International Conference on Advanced Research in Management, Business and Technology ( ICARMBT 2026 ), which will take place April 7–8, 2026 at Ram Lal Anand College, University of Delhi South Campus in Delhi. This year’s conference theme, “Innovating for Sustainable Growth: The Convergence of Business, Management, and Digital Technology,” creates a timely and exciting space for conversations about how we build ventures and organization

Dr. Tamara Stenn
Mar 292 min read


I’m Thrilled to Share: The Sustainability Lens Game Is Headed to AOM 2026
I’m so excited to share that our Professional Development Workshop has been accepted for the 2026 Academy of Management Annual Meeting in Philadelphia, Pennsylvania , taking place July 31–August 4, 2026 . This is such a meaningful opportunity, and I’m truly honored that we will be able to share this work with a wider community of educators, researchers, and practitioners who care deeply about the future of management and entrepreneurship education. Our workshop is titled “I

Dr. Tamara Stenn
Mar 273 min read


The Books Have Arrived! Come Celebrate with Me at Suffolk University, Boston
I’m so happy to finally say it: the books have arrived! After all the writing, revising, thinking, and hoping, it is such a joy to hold The Profitable Good: A Bold Playbook for Sustainable Business Growth in my hands and know that it is now out in the world. This book has been a true labor of love, shaped by my work with students, entrepreneurs, and organizations trying to build ventures that are not only financially strong, but also meaningful, resilient, and sustainable. T

Dr. Tamara Stenn
Mar 172 min read


From Sustainability to Regeneration: Why Business Education Needs a More Connected Approach
What if sustainability in business was not just about reducing harm? What if it was also about restoring systems, strengthening relationships, and helping people experience their role in creating a better future? reSBMI builds actionable connections solving sustainability needs together. The Sustainability Lens Game - shows you how. That is the central question behind my forthcoming chapter on regenerative experiential sustainable business model innovation (reSBMI). This ne

Dr. Tamara Stenn
Mar 133 min read


Seeing Hope Through a Sustainable Lens: Honoring the Work of Yvon Poirier
At the heart of the Sustainable Lens Game is a simple but powerful idea: when we learn to see the world differently, we begin to act differently. We notice relationships, systems, values, and consequences that too often remain invisible in conventional business thinking. Few people embody this way of seeing more deeply than Yvon Poirier , a longtime expert in the social and solidarity economy a nd Special Advisor on Advocacy for RIPESS , based in Quebec City, Canada. Yvon

Dr. Tamara Stenn
Mar 113 min read


Sustainability Sam: Driving Innovation with Intentional AI
Innovation doesn’t have to come at the cost of the environment. As we integrate advanced technology into our workflows, the challenge is to move beyond theory and toward practical, business-ready solutions that are both resilient and accountable. Meet Sustainability Sam , an AI-powered facilitator designed for the Sustainability Lens Game. Sam helps teams navigate short, focused brainstorming sessions across key business model areas—such as customers, operations, and finance

Dr. Tamara Stenn
Mar 12 min read


Suma Qamana: The “Living Well” Lens for Sustainable Business
Most Western business logic is built around living better : more growth, more competition, more accumulation. Suma Qamana —an Indigenous Andean concept from the Quechua language—offers a different foundation: living well , in harmony with oneself, others, and nature. In a business context, it asks a powerful question: Does our business improve life for all—employees, customers, communities, and the earth? When teams use this lens, sustainability stops being an add-on and bec

Dr. Tamara Stenn
Feb 212 min read


The Profitable Good: A Classroom-Ready Playbook for Teaching Sustainable Social Enterprise Development
Academics teaching social entrepreneurship and sustainability face a familiar tension: we want students to engage deeply with complex systems—without getting lost in jargon, abstract frameworks, or “CSR-as-a-side-note” thinking. The Profitable Good is earning strong peer and reviewer attention because it meets that challenge head-on. Across reviews, one theme repeats: it’s a structured, practical, engaging resource that translates sustainability complexity into actionable b

Dr. Tamara Stenn
Feb 213 min read


The Value Proposition Canvas—But Make It Profitable Good (Chapter 2 Twist)
This video’s main point is simple (and powerful): the Value Proposition Canvas makes the customer real —so you stop selling features and start solving the jobs, pains, and gains that actually drive decisions. What the video is really saying The tool works when you do it in this order: 1) Customer Profile (start here) Jobs: what they’re trying to get done Pains: what makes it hard, risky, annoying, expensive Gains: what “success” looks like 2) Value Map (only after you und

Dr. Tamara Stenn
Feb 212 min read


What's the fuss?
Here is what reviewers and academic peers are saying about The Profitable Good , along with the unique features that set it apart from other social enterprise books: What Others Are Saying Reviewers consistently praise the book for being a practical, engaging, and highly structured resource that bridges the gap between complex theory and actionable business strategies. Practical and Fun: Dr. Drew Hession-Kunz, Lecturer in Entrepreneurial Finance at Boston College Seidner De

Dr. Tamara Stenn
Feb 212 min read


New Mini-Video: A “Plug-and-Play” Chapter Formula for Teaching Sustainable Business
If you love teaching (or learning) with tools that actually get used, here’s a quick win: a new short video on “Teaching with The Profitable Good ” breaks down the simple, repeatable structure built into every chapter —so instructors can prep faster and students can jump straight into action. The big idea is one we love at Sustainability Lens Game: when sustainability is taught as a practical lens (not a one-off topic), it becomes easier to apply in real decisions. What th

Dr. Tamara Stenn
Feb 211 min read


Entrepreneur Strength Check: Where Do You Shine Across the 7 Stages?
Entrepreneurship isn’t a personality—it’s a progression . And different stages demand different skills… which is why so many founders feel confident in one phase and stuck in another. In this quick reel, we explore a self-assessment tool that helps you pinpoint your strengths across the 7 stages of entrepreneurship : Interest Opportunity Recognition Nascent Entrepreneur Behavior (the “I’m actually doing this” stage) Resource Acquisition Resource Coordination Value Capture

Dr. Tamara Stenn
Feb 141 min read


The Why, Who & How of Sustainability: 3 Frameworks in One Quick Reel
Sustainability can feel like a giant word with a thousand meanings… so let’s make it useful . In this quick reel, I do a comparative “speed review” of the 3 sustainability frameworks that form the foundation of Profitable Good—and show how they work together to help your organization move from good intentions to clear action. Here’s the trio: ✅ The 4Ps (People, Planet, Profit, Purpose) → the WHY behind your mission and decisions ✅ The 4 Pillars (Fair Trade / certification m

Dr. Tamara Stenn
Feb 141 min read


The Sustainability Lens: A Quick 4-Part Checkup for Any Enterprise
Sustainability isn’t a “department.” It’s a lens —and once you use it, you start seeing your enterprise in a whole new way. In this quick reel, I introduce the 3rd sustainability framework: The Sustainability Lens —a simple, comprehensive way to evaluate how your business actually works (beyond the buzzwords). The Sustainability Lens has 4 connected parts : 1) Resources — Where do your materials come from? 2) Health — What’s your relationship with employees and the communit

Dr. Tamara Stenn
Feb 141 min read
Stop Guessing Sustainability: 2 Frameworks Every Professional Should Know
Sustainability can feel like a word everyone uses… but nobody defines the same way. In this quick reel, I break it down with two practical frameworks you can use immediately—whether you’re building strategy, evaluating suppliers, reporting ESG, or just trying to make smarter decisions at work. ✅ Framework #1: The 4 Ps — People, Planet, Profit, Purpose A simple lens for the “why” behind a business’s mission and actions. ✅ Framework #2: The 4 Pillars of Fair Trade (and certi

Dr. Tamara Stenn
Feb 141 min read


A 60-Second Framework for Profitable, Sustainable Growth - start with the BMC
Sustainability works best when it’s built into the business model—not bolted on. In this quick reel, I share a simple way to use the Business Model Canvas (BMC) as a strategic lens for profitable, resilient, sustainable growth: Right side connectors (your public face and customers) Left side logistics (how you make the magic happen) Financial foundations (costs and revenue) If you’re leading strategy, innovation, or ESG—this is a fast, practical checkpoint to align impact wit

Dr. Tamara Stenn
Feb 141 min read


Presales Now Open: The Profitable Good — a classroom-ready playbook for teaching sustainable entrepreneurship
An applied learning guide that turns any enterprise into a sustainable, profitable enterprise! I’m excited to announce that presales are officially open for my new book, The Profitable Good: A Bold Playbook for Sustainable Business Growth —a highly practical, hands-on academic text designed for entrepreneurship, sustainability, and international development courses. This isn’t a “read-it-and-nod” book. It’s built for applied learning : students don’t just learn sustainabil

Dr. Tamara Stenn
Dec 21, 20253 min read


Teaching Sustainability One Card at a Time
Suffolk University students work to build more fun, innovative, and sustainable enterprises during a Sustainability Lens gameplay. How a...

Dr. Tamara Stenn
Oct 8, 20253 min read


Meet Sustainability Sam: Your Guide Through the Lens
Sustainability Sam Hey there, changemakers! If you’ve ever wondered who helps steer the ship when playing the Sustainability Lens Game,...

Dr. Tamara Stenn
Sep 20, 20252 min read
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