Innovation doesn’t have to come at the cost of the environment. As we integrate advanced technology into our workflows, the challenge is to move beyond theory and toward practical, business-ready solutions that are both resilient and accountable. Meet Sustainability Sam , an AI-powered facilitator designed for the Sustainability Lens Game. Sam helps teams navigate short, focused brainstorming sessions across key business model areas—such as customers, operations, and finance

Most Western business logic is built around living better : more growth, more competition, more accumulation. Suma Qamana —an Indigenous Andean concept from the Quechua language—offers a different foundation: living well , in harmony with oneself, others, and nature. In a business context, it asks a powerful question: Does our business improve life for all—employees, customers, communities, and the earth? When teams use this lens, sustainability stops being an add-on and bec

Academics teaching social entrepreneurship and sustainability face a familiar tension: we want students to engage deeply with complex systems—without getting lost in jargon, abstract frameworks, or “CSR-as-a-side-note” thinking. The Profitable Good  is earning strong peer and reviewer attention because it meets that challenge head-on. Across reviews, one theme repeats: it’s a structured, practical, engaging  resource that translates sustainability complexity into actionable b

This video’s main point is simple (and powerful): the Value Proposition Canvas  makes the customer real —so you stop selling features and start solving the jobs, pains, and gains that actually drive decisions. What the video is really saying The tool works when you do it in this order: 1) Customer Profile (start here) Jobs:  what they’re trying to get done Pains:  what makes it hard, risky, annoying, expensive Gains:  what “success” looks like 2) Value Map (only after you und

Here is what reviewers and academic peers are saying about The Profitable Good , along with the unique features that set it apart from other social enterprise books: What Others Are Saying Reviewers consistently praise the book for being a practical, engaging, and highly structured resource that bridges the gap between complex theory and actionable business strategies. Practical and Fun:  Drew Hession-Kunz of Boston College notes that the book avoids being a "boring recipe b

If you love teaching (or learning) with tools that actually  get used, here’s a quick win: a new short video on “Teaching with The Profitable Good ”  breaks down the simple, repeatable structure built into every chapter —so instructors can prep faster and students can jump straight into action. The big idea is one we love at Sustainability Lens Game: when sustainability is taught as a practical lens  (not a one-off topic), it becomes easier to apply in real decisions. What th

Entrepreneurship isn’t a personality—it’s a progression . And different stages demand different skills… which is why so many founders feel confident in one phase and stuck in another. In this quick reel, we explore a self-assessment tool  that helps you pinpoint your strengths across the 7 stages of entrepreneurship : Interest Opportunity Recognition Nascent Entrepreneur Behavior  (the “I’m actually doing this” stage) Resource Acquisition Resource Coordination Value Capture

Sustainability can feel like a giant word with a thousand meanings… so let’s make it useful . In this quick reel, I do a comparative “speed review” of the 3 sustainability frameworks that form the foundation of Profitable Good—and show how they work together to help your organization move from good intentions to clear action. Here’s the trio: ✅ The 4Ps (People, Planet, Profit, Purpose)  → the WHY  behind your mission and decisions ✅ The 4 Pillars (Fair Trade / certification m

Sustainability isn’t a “department.” It’s a lens —and once you use it, you start seeing your enterprise in a whole new way. In this quick reel, I introduce the 3rd sustainability framework: The Sustainability Lens —a simple, comprehensive way to evaluate how your business actually works (beyond the buzzwords). The Sustainability Lens has 4 connected parts : 1) Resources  — Where do your materials come from? 2) Health  — What’s your relationship with employees and the communit

Sustainability can feel like a word everyone uses… but nobody defines the same way. In this quick reel, I break it down with two practical frameworks  you can use immediately—whether you’re building strategy, evaluating suppliers, reporting ESG, or just trying to make smarter decisions at work. ✅ Framework #1: The 4 Ps — People, Planet, Profit, Purpose A simple lens for the “why”  behind a business’s mission and actions. ✅ Framework #2: The 4 Pillars of Fair Trade (and certi

Sustainability works best when it’s built into the business model—not bolted on. In this quick reel, I share a simple way to use the Business Model Canvas (BMC) as a strategic lens for profitable, resilient, sustainable growth: Right side connectors (your public face and customers) Left side logistics (how you make the magic happen) Financial foundations (costs and revenue) If you’re leading strategy, innovation, or ESG—this is a fast, practical checkpoint to align impact wit

An applied learning guide that turns any enterprise into a sustainable, profitable enterprise! I’m excited to announce that presales are officially open  for my new book, The Profitable Good: A Bold Playbook for Sustainable Business Growth —a highly practical, hands-on academic text  designed for entrepreneurship, sustainability, and international development  courses. This isn’t a “read-it-and-nod” book. It’s built for applied learning : students don’t just learn sustainabil

Suffolk University students work to build more fun, innovative, and sustainable enterprises during a Sustainability Lens gameplay. How a...

Sustainability Sam Hey there, changemakers! If you’ve ever wondered who helps steer the ship when playing the Sustainability Lens Game,...

A card deck and a smartphone are all that's needed to have an amazing AI-enhanced Sustainability Lens experience. The Sustainability Lens...

It’s been a dream writing my new book, Sustainability for Success, for Vibrant Publishers this summer - as political and climate...

Sustainability Lens Game creator, Dr. Tamara Stenn's workspace as she authors a new book, Sustainability for Succes s, an applied...

Playful meets practical in a new tool designed to jumpstart sustainability research What does a lemonade stand have to do with solving...

I just completed a fantastic week-long course, Virtual Summer School in Entrepreneurship Research 2025 , offered through the Academy of...

Understanding possibility and change takes time and effort. The Sustainability Lens creates a guided focus. The journey of building a...