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Writer's pictureTamara Stenn

Embracing Suma Qamana: A Holistic Approach to Business and Life

In a fast-paced world where sustainability and business often seem at odds, the ancient Andean philosophy of Suma Qamana offers a refreshing perspective. Rooted in the Quechua language, Suma Qamana integrates four key principles—Yachay (knowing), Munay (loving), Ruray (doing), and Ushay (power)—into a dynamic, holistic model for understanding and achieving sustainability in both business and life. At the heart of it all lies Kawsay, the wisdom that connects past, present, and future in a continuous spiral.


Yachay: Knowing and Embracing Diversity


Yachay emphasizes the importance of awareness—understanding how different elements of the world interrelate. In business, this translates to a deep appreciation for diversity and a commitment to learning. Whether it’s understanding where materials are sourced from or embracing different worldviews, Yachay encourages us to see opposites not as conflicts but as complementary forces that create a more balanced and holistic approach to decision-making.


Munay: The Power of Passion


Munay is about love and passion—qualities often overlooked in traditional business models. It’s about ensuring that people are passionate about their work and feel valued. Businesses that embrace Munay tend to foster a positive, supportive environment where innovation thrives, mistakes are celebrated as learning opportunities, and morale is high. In essence, Munay is the heart and soul of any thriving organization.


Ruray: Action and Innovation


Ruray is all about action—taking risks, innovating, and embracing both success and failure as parts of the whole process. It encourages a culture of experimentation and collaboration, where new ideas are welcomed and explored. In business, Ruray might involve working closely with customers and colleagues to develop new products or finding creative solutions to traditional workflow models.


Ushay: Harnessing Power with Reflection


Ushay represents power and energy but also the wisdom to reflect on how that power is used. It’s about striking a balance between driving forward with force and taking the time to evaluate and adjust. In a business context, Ushay might involve reassessing strategies that lead to burnout and finding ways to work smarter, not harder. This principle reminds us that true power lies not just in action but in thoughtful reflection.


Kawsay: The Wisdom of the Spiral


At the center of Suma Qamana is Kawsay—wisdom that transcends time. In the Andean worldview, time is seen as a spiral, where the future continuously flows into the present and becomes the past. This creates a deep sense of connection to both our ancestors and future generations. For businesses, Kawsay offers a reminder that every decision we make today echoes into the future, urging us to act with simplicity, humility, and a sense of collective responsibility.


  • Question: How can you integrate the principles of Suma Qamana into your daily life or business practices to create a more sustainable and balanced approach?


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