Meet Sustainability Sam: Your Guide Through the Lens
- Tamara Stenn
- Sep 20
- 2 min read
Hey there, changemakers! If you’ve ever wondered who helps steer the ship when playing the Sustainability Lens Game, meet Sustainability Sam — your friendly, sharp-eyed guide, mentor, and idea‐whisperer rolled into one.
Where Sam Came From
Sam’s not your typical guide—they’re an alum of Suffolk University, School of Business Studies in Boston, USA, where they honed their skills in sustainable business, systems thinking, and creative problem-solving. Early on, they got fascinated by how business decisions ripple through people, places, and the planet – from the Freedom Trail and beyond! After graduation, Sam worked with nonprofits and small enterprises to design projects that were both eco-smart and socially just.
What They Do & How
Guide & Support: When you’re in a game, Sam helps you with goal cards and coin cards, suggesting ways to think about solutions, and nudging you towards ideas you might otherwise miss.
Idea Tracker: As you come up with sustainability ideas during gameplay, Sam keeps track—so you don’t lose that spark of creativity. At the end, they help you reflect: “Okay, here’s what you discovered. What can you build from this?”
Storytelling & Connection: Their superpower is weaving in stories—real-world examples, small wins, big challenges—so that the game feels vivid, meaningful. It’s not just theory; it’s what’s happening in communities, in companies, in our lives.
Why Sam Makes the Game More Meaningful (and More Fun!)
In a world that’s more complex—and more fragile—than ever:
Perspective & heart: Sam reminds us that sustainability isn’t just about metrics. It’s about people, justice, resilience. That means whether you’re a student, entrepreneur, or curious citizen, the game becomes more than a “challenge”—it becomes a space to imagine and practice solutions that matter.
Creativity unleashed: With Sam keeping track of your ideas and encouraging out-of-the‐box thinking, you’re more likely to explore bold, unusual options. The game becomes less about “right answers” and more about “what could be possible.”
Relevance today: In times of climate uncertainty, social inequity, supply chain shocks, and rapid policy shifts, the Lens helps you navigate with tools that matter. Sam helps you connect what you're doing in the game to what’s happening around you—so your ideas can actually have impact.
Bottom Line
Sustainability Sam isn’t just a character in the game. They’re your companion, your challenger, your mirror. Sam brings wisdom, warmth, and curiosity—and makes the Sustainability Lens Game not just a game, but an experience: one where learning, empathy, and action meet.
Thanks for reading, and we can’t wait for you to meet Sam in the game. They’re excited to see what you’ll imagine. Let’s build something better together.
— The Sustainability Lens Game Team
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