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Becoming an Resilient, Innovative, Entrepreneur: A Path to Sustainable Development

In a world increasingly aware of environmental and social challenges, the concept of social entrepreneurship has emerged as a powerful force for change. I introduce the Sustainability Lens, as a practical tool developed over 18 years to guide individuals and organizations toward sustainable development. This tool is versatile and applicable in classrooms, businesses, and communities worldwide, encouraging everyone to incorporate sustainability into their daily choices and operations.

What is Sustainability?

Sustainability involves maintaining a balance that avoids harm to others and grows resources . When combined with development, it becomes a long-term model that protects the environment, builds community, and secures the interests of both current and future generations. Sustainable development creates a closed-loop system where resources are continually transformed and reused.

Nature as a Model for Sustainability

Nature offers an excellent example of sustainable development through its complex, symbiotic relationships. Consider an apple tree: it produces energy through photosynthesis, supports pollinators like bees, and feeds other animals with its fruit. This interconnected system benefits all participants and maintains balance over time. Indigenous cultures have long understood and practiced this form of sustainable living, emphasizing decisions that benefit future generations.

Introducing the Sustainability Lens

The Sustainability Lens 2024 draws on various historical models and practices:

  • Permaculture: This method, developed in the 1970s, leverages natural systems to provide for human needs while minimizing labor and environmental impact.

  • Social Solidarity Economy: Since the 1980s, this approach has promoted collective efforts to meet needs through diverse economic methods like barter and cooperatives.

  • Suma Qamana: An Andean concept rooted in pre-Inca wisdom, focusing on community collaboration and shared humanity.

  • Circles of Sustainability: A method from the 1990s that quantifies sustainability in specific environments.

These models collectively form the modern day -Sustainability Lens, a tool for fostering resilient, innovative, and fun enterprises and sustainable development.

The Importance of Collective Action

No enterprise can achieve sustainability in isolation. The interconnectedness of our world means that even the greenest organizations are affected by broader environmental issues. Therefore, widespread use of the Sustainability Lens can help align enterprises towards common sustainability goals, making the collective impact significant.


As global challenges intensify, the need for unified, sustainable approaches becomes more urgent. By embracing the Sustainability Lens and fostering beneficial entrepreneurship, we can work towards a more just and sustainable world. This journey requires both individual efforts and collective action, ensuring a viable future for generations to come.

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