Sustainability works best when it’s built into the business model—not bolted on. In this quick reel, I share a simple way to use the Business Model Canvas (BMC) as a strategic lens for profitable, resilient, sustainable growth: Right side connectors (your public face and customers) Left side logistics (how you make the magic happen) Financial foundations (costs and revenue) If you’re leading strategy, innovation, or ESG—this is a fast, practical checkpoint to align impact wit