Sustainability can feel like a word everyone uses… but nobody defines the same way. In this quick reel, I break it down with two practical frameworks  you can use immediately—whether you’re building strategy, evaluating suppliers, reporting ESG, or just trying to make smarter decisions at work. ✅ Framework #1: The 4 Ps — People, Planet, Profit, Purpose A simple lens for the “why”  behind a business’s mission and actions. ✅ Framework #2: The 4 Pillars of Fair Trade (and certi